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One of the main inroads to SEO greatness is quality content. AI tools play a pivotal role here: they gather invaluable data and turn it into business intelligence. Most notably, you get familiar with your target audience and cater to its needs better.

Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason. The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn’t be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing strategy. It requires a strategic mind, writing ability, and SEO content knowledge.

Here is how AI and machine learning will influence the future of AI SEO content marketing and what search marketers can do to include these new(ish) technologies in their strategy and stay on top of the game.

1. Level Up Your SEO Optimization

It probably comes no surprise that AI SEO content marketing tactics are major buzz words nowadays. Like it or not, you have to follow the path search engines have blazed. While some people worry about whether AI will soon make content marketers obsolete, at the current moment, AI actually offers a lot of help to content marketers. When used wisely, AI-powered content marketing tools can elevate a post from good to great, especially when it comes to SEO-optimization.

Without AI, you will spend a lot of guesswork. All your effort, energy and money in creating a piece of content will go down the drain if you are unable to get people to come across your page. Improving your overall content is complicated but making your content discoverable with the effective Search Engine  Optimization will influence your ranking greatly. It can be challenging to create a highly-successful piece of content but AI can help you optimized content to perform better across all channels wit your intended audience

How AI Can Help

Optimization tools that leverage artificial intelligence can help you create, edit and optimize content to perform better across all channels. Using machine learning algorithms, they analyze your text in real-time to determine how well it will perform with your intended target audience and offer suggestions on the fly to enhance future performance. Over time, the algorithms of such tools will analyze your published content and provide you with suggestions of what time to post in order to achieve the most engagement that will create best user experience as a whole

AI solution : NexRank

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2. Understanding user search intent

Bear in mind, Google already has a handle on what people want to see when they search. With the evolution of AI in SEO, understanding user intent is just like falling off a log. AI SEO enables users to help include the best term composition into your content marketing strategy indirectly making your content ranking higher seamlessly especially during pandemic. Here’s an example: let’s say you’re thinking of optimizing a product or category page for “macbook air”. While you may assume (and rightly so) that anyone searching for this term is looking to buy a macbook air, there are actually a number of possibilities. The brilliant AI machine learning can easily reveal highly relevant keywords for macbook air to enhance your content page creation

How AI can help

AI-powered intent analysis ups your content game as it helps you offer content that appeals to the user’s intention, thereby improving your online ranking. Machine learning, a subset of AI, allows systems to learn from data and make data-driven decisions and predictions. It can spot patterns and user behavior,  helping marketers understand the visitor intent and identify the right keywords for their business.

AI solution : NexODN

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3. Outrank your competitors with high-quality content 

How can your website get higher on Google without having a quality content? Sure it’s still about creating something useful for your clients. Imagine having a content creation so contagious that it grabs your readers quickly. Most established companies understand the importance of effective content marketing relies on how quality your content is. This is how they compete to outperform the competitors to rank higher on Google. But it can be challenging for content creators mostly to do all the work without outsourcing any tasks with restricted time and resources in order to deliver value and increase traffic that will change your business value

To gain this, the keywords need to be aligned with your content strategy. You don’t want to spend or lose a prospect by not achieving what they work for. Using the right tool, you can monitor your content performance to help optimize your overall strategy and getting your content optimized comprehensively more than competitors can easily be achieved.

How AI Can Help

AI can easily take content optimization to the next level as well to understand thousands of pieces of content. AI not only optimized your content for search engines but left your readers satisfied with the good content.

AI solution : NexODN

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4. Gain qualified & quality sales with the best content

Sales and marketing have to work together and be aligned on decisions to target their ideal customers. Marketing is often tasked with creating the right content to help sales teams reach better prospects for a quality conversion, ultimately to compete against competitors. How often do you feel the frustration of not getting the ROI as expected due to the quality of the content. With AI solutions you will save less time and budget in creating unnecessary information that in the end would not spark the interest for prospects to look at it. 

How AI Can Help

AI-driven tools can provide a platform for salespeople to discover the content that’s proven to close deals. Over time, these tools learn which pieces of content perform best in any given situation to help move prospects down the funnel. They can also give your team insights into which content needs improvement so you can prioritize what needs to be updated.

AI solution : NexODN

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5. Monitor your competitor website’s performance

As the marketer, you have done your best to the company in writing and strategizing for a piece of content. The world has become so challenging that keeping track of writing content can be a nuisance at times. But would it be far greater if you can improve your overall strategy simply by looking at your strong competitor online. It would take a mountain of time to scroll over your computer. Additionally, it would stress you because you are unsure about the quality content. But the more content you create, the more challenging it becomes to manage and keep track of it, leading to issues with version control and discoverability. 

A study from M-Files shows that 83% of workers had to recreate the lost documents that they already existed. When your content is hosted across various platforms or isolated hard drives. It is impossible to keep track of it and look for it again in the search engines.

How AI Can Help

AI-driven tools can help manage, distribute, monitor your content and brand assets closely so you don’t need to worry about the missing content. The process of getting your existing and updated content discoverable can be daunting. Imagine if the process is manageable that you can even keep track of your competitors content changes from time to time. By improving content discoverability at large, your future content can be improved a whole lot.

AI solution : NexRank 

Conclusion

Creating content instantly with AI-powered solutions is already possible. Drafting an email and making a copy of an ad without active human involvement is already possible, too. AI-powered systems are evolving for long-term copywriting tasks. This will have huge implications on the content strategy of the companies in the future. With that being said, the future of great content marketing relies on AI. Are you ready to start optimizing your site for organic search? It is undeniable that with the help of AI, your content strategy can easily be optimized. Keen to improve your company’s search engine rankings and earn more revenue from top-notch SEO content.? Drop us a line at +6012-538 0919 or visit here to speak with our AI SEO experts.

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