Google Ads vs SEO: Which One is The Best for Your Business?
Over the years, marketing agencies have received lots of questions from business owners about which one is the best fit for their campaign strategies. Google ads or SEO? Well, get this. There is no right or wrong answer and you cannot simply choose which is the best. It all depends on your business core goals.Refine your goals clearly and we will guide you in choosing the right medium for you, well-suited to your goals. Here’s what you need to know to give you a head start.
What makes Google Ads Differs from SEO?
Google Ads are over Google if you notice whenever you use Google when searching for something. In short, Google Ads are paid advertisements which appear in search results on google.com with the use of Google Ads or advertisements that appear on other websites.
Search engine optimization is more popular with the term of SEO, where it is a process to improve your sites by increasing the visibility that will match the relevant searchers. With a great visibility from your pages in the search results, it will attract and garner more attention and give better attraction to the users.
The question is, between Google Ads and SEO which one is most superior to your business? Let’s find out from one of the Top SEO Malaysia company.
Google Ads
Now let’s focus on PPC, campaigns, bidding and CPC. If you are new to this, paid search focuses on the targeting of keywords and the use of text-based advertisements. Advertisers using AdWords bid on keywords – specific words and phrases included in search queries entered by Google users – in the hopes that their ads will be displayed alongside search results for these queries.
Each time a user clicks on an ad, the advertiser is charged a certain amount of money, hence the name “pay-per-click advertising.” PPC bidding and bid optimization is a complex topic, and beyond the scope of this guide, but essentially, users are paying for the potential to find new customers based on the keywords and search terms they enter into Google.
It may sound easy but you will need to spend more money for Google Ads. However, these ads will help your website to be noticed by the searcher especially when your ads appear on the first page. Anyone who uses Google Ads regularly will tell you that it’s an extremely flexible marketing platform. From all kinds and sizes of organizations, it is suitable to use. You can literally turn internet traffic on and off using this system.
Search Engine Optimization (SEO)
SEO offers more value than greater searchability and visibility. Here are reasons why businesses need SEO to take their brand to the next level. The main goal of SEO expert is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.
Establishing a brand as authority needs patience, effort and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.
Applying the SEO process in your marketing strategy on the whole for marketing your products or services, it will help to bring leads and more customers to your website. How is that possible? SEO uses advanced machine learning to extract information from a wide variety of data sources and filter it and give the most relevant result regarding your services.
SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search and academic search. Remarkably, these data that has been filtered will be a big help for you to optimize your website particularly for content.
Conclusion
Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. Both of these have their own advantages in marketing but it’s all up to you in deciding which one suits your business best and marketing strategy. Keen to scale up your business excellence? Speak to our SEO Expert to get a FREE consultation.
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