Digital Marketing Executive / SEO Specialist
Digital Marketing Executive / SEO Specialist
Job Responsibilities:-
- Directly Manage all SEO projects and communicate with a team on a regular basis.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Conduct regular SEO analysis and make recommendations to optimize site content, meta tags and descriptions, linking, etc.
- Develop and execution of content marketing initiatives to ensure optimal alignment with SEO strategies and goals defined for all our clients.
- Monitors SEO competitive landscape and stays current with SEO and digital marketing trends, testing new approaches and adopting best-practice strategies with the assistance from the agency team.
- Provide SEO campaign performance reports to clients; translating and demonstrating how SEO performance to their business.
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
- Collaborate with our PPC and Project Team to identify keywords for further SEO optimization.
- Handle all aspects of SEO, both on-page and off-page to grow and improve organic online presence and traffic.
- Work with the development team to ensure SEO best practices are properly implemented on the newly developed code.
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
- Monitor and evaluate search results and search performance across the major search channels.
- Research and analyze competitor advertising links.
Job Requirements:-
- To be based in Selangor/Ipoh/Penang. Open to Malaysian only.
- Minimum 1 year of experience in successfully developing and executing SEO campaigns.
- Understanding of search engine algorithms and ranking methods.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
- Knowledge of keyword research and data mining tools.
- Able to complete competitive analysis of other companies within the industry.
- Excellent written and verbal communication skills.
- A genuine interest and passion for research and analysis, and must demonstrate strategic, quantitative, analytical and reporting skills.
- Comfortable analyzing high volumes of data on a daily basis.
- Familiarity with WordPress or other content management systems.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
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