Our User Experience (UX) concepts gravitate towards human-centred solutions and lead to heightened conversion. Creating a logical, layered and attractive user platform is the motto and thought behind this entire effort. Unlike traditional “website designers”, we delve into the deeper realms of human mind and perception to create an interface which is compelling in nature and looks great to the eye and yet is pleasing to the human eye!
Understanding the customer’s vertical and its traits is probably the most important step in designing an effective, addictive and persuasive user interface. If your customer is an airline company, it makes no sense in giving them a logistics company’s website UX. Even though both businesses are intertwined, they are very dis-similar in nature and need a different approach, handling and understanding. Nexus Mediaworks invests all the time it takes to understand your business & its vertical, to research your competitor and peers which is then proceeded with a proposal befitting your requirements and asks.
System & Service Design
A sound system level understanding with deep insight of every individual user touch point is the foundation of any effort to create a fantastic user experience. Each end user touch point has to be dynamic and resulting in some action the user is encouraged to perform. While doing so, it is also necessary to build a website with easy navigation for the user. The more time a user spends on the website, greater is the chance of conversion.
UX Visual Design
Having understood the system on which the UX is to be based and the various touch points that exist in the system, it’s now time to think of how to exert your brand’s influence on the user. Involving a search strategist brings on board much needed search engine acumen. Maintaining a healthy and optimum balance of visual elements and compulsions of SEO aspects is vital for the conversion rate to be high. This effort is aimed at reducing bounce rate and getting higher visibility. The website needs to be created with the right balance of text, infographics, flash banners, animation, multimedia and texture.
Interaction / Interactive Experience
It is so simple to be happy, but so difficult to be simple! It is easy for a visitor to smile and be happy after seeing a fantastic design which keeps them engaged with their interactive elements. However, it is an immensely difficult task to keep the website simple even after having incorporated all the available technology and tweaks to keep it interesting for the user. In this context, keeping a website simple means the following
Fast Load Time
Easy To Understand
Keeping it simple becomes extremely difficult with every additional piece of technology, code, razzmatazz we put into the website. This is where Nexus Mediawork’s UX expertise kicks in!