| |  |  | Keyword Research, Analysis and Review | NEXUS collaborates with you to determine the actual words and phrases people use to search the Web when they are looking for products and services that you might offer. Targeting the keywords that will improve the visibility of your SEO website is crucial to achieve maximum performance. In order to achieve this objective, NEXUS uses software that determines actual word usage on the Internet. |  | Search Engine Optimization of Textual Content | The textual content of your website must be written, analyzed, and/or modified to carefully place keyword-rich content on each page. Writing effective search engine optimized copy is a unique process that requires extensive training and practice to attain maximum competency. |  | Initial Competitive Analysis Report | Complete website analysis report detailing any and all issues that are negatively impacting your existing website in terms of search engine rankings - including, but not limited to: | | | | |  | On-site Optimization Issues (alt tags, meta tags, titles, term weight and phrase density, | | | internal linking structure, content hierarchy) |  | Keyword Analysis (keyword effectiveness, competitive analysis, existing rankings, discovery) |  | Current Links Analysis (links effectiveness, dead links, linking popularity) |  | Content Analysis (uniqueness, themes, phrase density) |  | URL Analysis (query strings, canonical urls, redirects) |  | Analysis of all site features (blogs, forums, rss feeds, guest books, CMS) | | | | | |  | Meta tags & Web Page Optimization | Meta tags are generated based on the selected keyword/phrases and placed on the pages of the client’s web site. |  | Submission of Web Pages | Optimized web pages are submitted to leading search engines and categories for top placements and positioning. |  | Link Optimization | Add relevant external inbound links and outbound links to and from other websites. Link Optimization is also a significant factor in Search Engine Optimization. We have learnt from our experience that if websites links are properly optimized that can result into top search engine positioning and placement. |  | Hand Submissions to Top Search Engines | Manual submissions are the best way to get submitted to search engines. Sit back and let our SEO Specialists do the work for you! | | | | |  | High quality manual submission – the most effective way to submit. |  | Submission to the most popular search engines, including Yahoo, Bing and Google. |  | Leave it to our SEO specialists. |  | Save precious time and avoid the hassle. |  | New! Now with MSN Submission! | | | | | |  | Complete Image Optimization | | | | |  | Add a descriptive ALT tag |  | Have the image name include your targeted keywords |  | Put related content next your image. | | | | | | | | | | | |